branding

Awes

Awes of nature is a brand of natural cosmetics.

about project

Awes of nature is a brand of natural skin care cosmetics. Positioning itself as an ecological brand that cares not only about people but also about nature.

about brand

The design of the packages is minimalistic and yet stands out. The design takes into account both visual and informative components.

For the project I created: logotype, visual identity and packaging design.

Based on the brand's positioning and target audience, soft green colours were chosen for the design.