branding

ÉCLARÉN

A project in which a lot of effort and soul has been invested.

about project

This project takes into account the smallest details, from the target audience and positioning to the texture of the packaging and the chosen colours based on marketing and psychology.

details

Several versions of the main logo have been developed, with different use cases in mind.

It is a brand about women and for women. A brand of decorative and care cosmetics. The philosophy of the brand is that they believe that every girl is already beautiful enough and it is necessary only to improve her advantages but not to make a new person out of you.

What the brand is about?

Keeping in mind the Brand's target audience, the design retains a milimalistic yet distinctive and contrasting enough tone of voice.

Brand design for cosmetics brand Éclarén. Design of three product lines, Brand guideline, 3D video presentation and product photo shoot.